Digital Marketing Executive

Job Description

Digital ​Marketing ​Executive

Our client Papertrail​ ​is​ ​looking​ ​for​ ​an​ ​experienced​ ​Digital​ ​Marketing​ ​Executive​ ​to
enhance​ ​and​ ​increase​ ​the​ ​company’s​ ​online​ ​presence.​ ​The​ ​Digital​ ​Marketing
Executive​ ​will​ ​sit​ ​within​ ​the​ ​Marketing​ ​Department​ ​reporting​ ​directly​ ​to​ ​the
Marketing​ ​Director​ ​and​ ​will​ ​be​ ​required​ ​to​ ​carry​ ​out​ ​tasks​ ​to​ ​drive​ ​online
engagement​ ​to​ ​achieve​ ​key​ ​company​ ​goals.

About​ ​Papertrail:
A​ ​growing​ ​SaaS​ ​platform,​ ​Papertrail​ ​was​ ​created​ ​out​ ​of​ ​the​ ​need​ ​to​ ​find​ ​an
easier,​ ​more​ ​efficient​ ​ ​way​ ​to​ ​keep​ ​accurate​ ​records​ ​and​ ​demonstrate
compliance​ ​for​ ​equipment​ ​inspections​ ​and​ ​audits.
Today,​ ​organisations​ ​worldwide​ ​have​ ​implemented​ ​Papertrail​ ​to​ ​drive
business​ ​efficiencies​ ​and​ ​optimise​ ​compliance​ ​by​ ​managing​ ​equipment
inspections,​ ​certification​ ​and​ ​safety​ ​records.

Job​ ​Title:​ ​Digital​ ​Marketing​ ​Executive

Standard​ ​Office​ ​Hours:​ ​ ​Full​ ​Time.
Standard​ ​office​ ​hours​ ​0900​ ​–​ ​1700​ ​includes​ ​a​ ​1​ ​hour​ ​lunch
Base/Location:​ ​ ​​Newcastle​ ​or​ ​remote​ ​working​ ​a​ ​possible​ ​option
for​ ​the​ ​right​ ​candidate

Duration:​ ​90​ ​day​ ​initial​ ​contract.​ ​Progressing​ ​to​ ​full​ ​time​ ​employment,​ ​on
achieving​ ​agreed​ ​objectives.

Annual​ ​Salary:​ ​ ​Indicative​ ​with​ ​skills​ ​and​ ​experience
Holidays:​ ​4​ ​Weeks​ ​(20​ ​working​ ​days)​ ​plus​ ​Bank​ ​Holidays,​ ​in​ ​the​ ​12​ ​months
from​ ​full​ ​time​ ​employment​ ​starting.


Start​ ​Date:​ ​ ​February​ ​2018


Responsibilities​ ​to​ ​include:
● ‘Go-to’​ ​person​ ​for​ ​all​ ​digital​ ​marketing​ ​ ​requests​ ​and​ ​tasks​ ​from​ ​Papertrail

● Ongoing​ ​maintenance​ ​of​ ​company​ ​website

● Creation​ ​and​ ​broadcast​ ​of​ ​email​ ​newsletter​ ​and​ ​campaigns

● Management​ ​of​ ​all​ ​social​ ​media​ ​platforms​ ​to​ ​increase​ ​following,
awareness​ ​and​ ​create​ ​promotional​ ​campaigns​ ​to​ ​generate​ ​new​ ​business
enquiries

● Lead​ ​all​ ​digital​ ​marketing​ ​activities​ ​primarily​ ​through​ ​means​ ​such​ ​as​ ​SEO,
social​ ​media,​ ​affiliate​ ​marketing,​ ​email​ ​marketing​ ​and​ ​content​ ​marketing
● CPC​ ​campaign​ ​planning,​ ​execution,​ ​management​ ​and​ ​reporting

● Contribute​ ​to​ ​the​ ​planning​ ​and​ ​execution​ ​of​ ​marketing​ ​campaigns​ ​using​ ​a
range​ ​of​ ​outbound​ ​and​ ​inbound​ ​marketing​ ​activity​ ​for​ ​example:​ ​email
marketing,social​ ​media​ ​and​ ​industry​ ​events

● Work​ ​with​ ​the​ ​product​ ​management,​ ​sales​ ​and​ ​marketing​ ​teams​ ​to
ensure​ ​new​ ​product​ ​features​ ​and​ ​functionality​ ​are​ ​launched​ ​online​ ​and
promoted​ ​in​ ​an​ ​effective​ ​manner

● Support​ ​the​ ​marketing​ ​department​ ​with​ ​the​ ​creation​ ​of​ ​any​ ​other​ ​ad-hoc
digital​ ​assets​ ​or​ ​requirements

● Weekly,​ ​monthly,​ ​quarterly​ ​analytics​ ​reporting​ ​and​ ​recommendations​ ​to
continue​ ​to​ ​improve​ ​success

Desired​ ​Skills​ ​and​ ​Experience:
● Experience​ ​within​ ​a​ ​broad​ ​marketing​ ​role​ ​both​ ​online​ ​and​ ​offline
experience​ ​preferred

● Previous​ ​experience​ ​in​ ​a​ ​similar​ ​role​ ​preferred

● Experience​ ​of​ ​managing​ ​a​ ​portfolio​ ​of​ ​products​ ​including​ ​‘go-to​ ​market’
planning,​ ​specifications​ ​and​ ​sales​ ​performance​ ​monitoring

● Strong​ ​knowledge​ ​of​ ​digital​ ​technologies​ ​and​ ​analytics​ ​packages

● Demonstrable​ ​project​ ​management​ ​and​ ​organisational​ ​skills

● Ability​ ​to​ ​liaise​ ​closely​ ​with​ ​partners​ ​and​ ​other​ ​departments​ ​whilst​ ​coping
well​ ​under​ ​pressure​ ​to​ ​work​ ​to​ ​tight​ ​deadlines​ ​on​ ​numerous​ ​projects

● Excellent​ ​verbal​ ​and​ ​written​ ​skills​ ​and​ ​communicating​ ​at​ ​all​ ​levels


Technical/Platform​ ​knowledge​ ​and​ ​experience:
● The​ ​Papertrail​ ​applications

● Hootsuite

● Google​ ​analytics

● Marketo​ ​/​ ​Hubspot​ ​or​ ​similar

● Salesforce

● InDesign​ ​a​ ​desirable​ ​asset,​ ​but​ ​not​ ​essential


Personal​ ​attributes:
● Self-starter​ ​with​ ​the​ ​ability​ ​to​ ​work​ ​on​ ​own​ ​initiative​ ​and​ ​as​ ​part​ ​of​ ​an
established​ ​team

● Meticulous​ ​attention​ ​to​ ​detail

● Questioning​ ​and​ ​inquisitive​ ​mind

● Desire​ ​to​ ​progress​ ​new​ ​technologies​ ​and​ ​methodologies​ ​to​ ​achieve
greater​ ​company​ ​successes.

If you are interested in this Digital Marketing Executive position, please register your interest through the requested method and we will be in touch shortly with regards to your suitability for the role.
Sharpe Recruitment Ltd is a North East based consultancy, dedicated to placing professionals in rewarding jobs throughout the North of England across a variety of disciplines including Digital Media, Design, Development, Creative Advertising, Sales & Marketing, Tech & IT.

Job Skills

Degree in Marketing, Salesforce, CRMs, Google Analytics, Hootsuite

Additional Information

  • Salary:£22000 - £28000 per annum
  • Industry:Marketing
  • Location:Newcastle upon Tyne

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