Digital Marketing Executive

Job Description

Digital Marketing Executive

£20,000 - £25,000 Depending on experience + bonuses

Full Time Permanent

An exciting opportunity has arisen for a Digital Marketing Executive to join the UK’s largest retailer of personalised merchandise.

Up until this time, their digital marketing has been outsourced but they are looking to improve and develop significantly in this area with their own Digital Marketing Executive on board. While the successful candidate will work closely with our Head of Digital Marketing, the implementation of agreed strategies will form most of this role and be largely independent.


Responsibilities:

Include assisting the Digital Marketing manager with -

Liaise with Directors / Team Leaders to implement digital marketing strategies including: PPC, SEO, Amazon Ads, content calendars, collaborative contests/giveaways, email marketing and PR.

Manage all aspects of social media marketing including implementing paid social media advertising campaigns, generating content, launching competitions etc.

Manage digital marketing budget.

Actively seek out & engage in new digital platforms for marketing and advertising, whilst maintaining and strengthening existing ones.

Evidence your own and area impact and performance improvements through business KPI’s.

Deliver Ecommerce customer contact strategies.

Plan and produce effective competitor research and analysis.

Produce reports for senior line management across all relevant subject areas to ensure that they are fully informed to enable their effective decision making.

Implement change based on platform performance to maximise traffic and conversion rates.

Utilise all available platform data and reports to ensure the account is performing to its maximum capability.

Role Requirements:

Excellent knowledge of ecommerce and online retail marketing.

Excellent knowledge of digital marketing strategising with proven practical experience of SEO, PPC and social media marketing.

Google Analytics.

Working knowledge of Google AdWords and Analytics.

Experience with SEO, PPC and best practices for e-commerce websites.

Experience in analysing sales / traffic results.

Desire to work independently to manage all aspects of digital marketing, whilst remaining accountable to team leaders.

Ability to write creative content is desirable.

An understanding of PR is desirable.


Suitable Qualifications:

The Chartered Institute of Marketing (CIM) Professional Diploma in Marketing Level 4 or equivalent digital marketing qualification
Institute of Direct and Digital Marketing (IDM) Diploma in Direct and Interactive Marketing.
Marketing or Digital Marketing Degree


If you are interested in the Digital Marketing Executive position please register your interest through the requested method and we will be in touch shortly with regards to your suitability for the role.

Sharpe Recruitment Ltd is a North East based consultancy, dedicated to placing professionals in rewarding jobs throughout the North of England across a variety of disciplines including Digital Media, Design, Development, Creative Advertising, Sales & Marketing, Tech & IT.

Job Skills

PPC, e-commerce, Digital Marketing, Adwords, Google Analytics, Social Media Marketing

Additional Information

  • Salary:£20000 - £25000 per annum
  • Industry:Marketing
  • Location:Durham

Job Filled

We have already filled this vacancy.

 

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